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Madeline ISSENHART

Bilingual Marketing Manager, expert in digital

Vancouver (V6K 3W4)
Unemployed Available
After 9 years of experience in marketing in the B2B sector, I am now looking for a new opportunity as Marketing Manager. I am passionate about creating and follow-up marketing campaigns. I define strategies to attract, connect with our customers and provide them the best customer experience. In parallel, I am driven by the development of digital services that can facilitate the life of people and reinforce their interaction with the brand. With strong management and communication skills, I recently occupied the position of Digital Marketing Manager within the KUHN Group, an international manufacturer employing 5,000 people worldwide with a sales revenue of $ 1,5 Billion.
  • Define and overall the web marketing strategy of the Group worldwilde
  • Coordinate and follow digital marketing projects (redesign of KUHN website, new customer platform, IoT apps...) and insure their promotion
  • Define the marketing plan (twice a year) in order to promote our products and services online in France
  • Management of a 6-person team (developers, designers, project managers, webmaster…)
  • Organize shows and seminars​
  • Coordination of the web team
  • Creation of digital tools for an international exhibition and coordination of the communication plan
  • Development of Web Media Plans
  • Ensure consistency between print and web materials
  • Audience and traffic: provide data on traffic and analyze Internet users' behavior
  • Integrate new technologies into the company's booth at an international trade show to attract new visitors and improve their experiences
  • Animation of the Italian website (information up-to-date, traffic optimization...)
  • Define the web media campaigns according to the sales and marketing goals
  • Manage natural referencement and paid campaigns on search engines (SEO/SEA)
  • Analyze the audience and traffic. Find new action plans to improve results.
  • Animate the American and Canadian websites of the company (information up-to-date, traffic optimization...)
  • Social media manager for the American and Canadian markets
  • Ensure technologies monitoring to reinforce web communication
  • Elaborate reports concerning web trends and customers behavior in digital applications
  • Coordinate and formalize development requests for the private online partner portal
  • Research and acquisition of an e-mailing tool
  • Work in collaboration with the headquarters in France
  • Public relationships and organize events in the East of France
  • Create and define the graphic charter of the company
  • Write and publish marketing content
  • Support the sales team by creating promotional products and brochures
  • Manage the creation of the new website with an external agency with SEO expectations
  • Organize international meetings and touristic tours in the city of Vancouver
  • Take care of administrative tasks (arranging appointments, accounting,...)
  • Welcome and inform visitors
  • Optimize content to improve SEO (based on the Page Rank) of the website
  • Improve the traffic into the website by creating cross linking and sponsorised links.